MERCULET: THE VALUE FOR ATTENTION

It’s not just that it’s a very tough job, holding on to old customers, it’s also twice as tough to pitch new clients, and get them to stay committed to your business.
Sometime in 2014, I started a wallpaper sales business, everyone loved that wallpapers look nice, some of them admired it from afar and even took great pictures of completed jobs, they would promise to come for negotiations so they can also grab some for themselves, but time and time again, they will fail to show up.
After a while, I became demoralized, I no longer had that anticipation to show off what great products I had it seemed like no one really cared, until I finally realized, humans can be easily distracted and the only way they will stay true and committed to you is if you can give them money, or pay them back in some form of value.
Similarly, the internet is almost the same. Everyday, many of us go over the internet for information, and we get nothing back. Think about all the times you went window shopping on Ebay and amazon, and never really bought anything. Sometimes it’s not really about being broke, it could just be that you didn’t feel like you’d be getting back sufficient value.
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If you’re a business owner, then think about how much you’ve spent so far on advertising, and how much profit you have recorded. Judging from the facts and figures on ground, does it really seem sustainable? Do you think the figures will be beneficial or detrimental to your business?
If business owners will begin to benefit massively from the internet, then they will have to make things right with their audience, and that means paying their users for the time spent.
Now think about this, most major multinationals will readily offer you tea, and get you all set up in a cozy lobby, if you had an important business meeting with them. It’s not really because their lobby is beautiful. No! It’s because they want to offer you a value filled comfort so that you’ll always be willing to come around again.
We cannot deny the fact that the contribution of users to our business is undebatable. Users are the bloodline of every business, giving them value will be a major boost for the industrial ecosystem.
Having established the importance of users, Merculet, a millennial innovation has created a platform that will bridge the divide between consumers, producers, and investors.
The mission of Merculet is to leverage on the blockchain technology, to improve the relationship of major internet stakeholders with a brilliant solution that will enable users globally to monetize their attention.

What do we mean by monetized attention?

Merculet wants users to be their true self, and while at that, make money doing what they love on the internet. Seeing an opportunity in the blockchain technology, advertisers will be able to attract genuinely interested users in order to grow their businesses massively, and to put an icing on the cake, these users will be paid for giving their attentions to these advertisers.

How Much Will A User’s Attention Be Worth?

In order to determine the value of a user’s attention towards a certain advertiser, merculet will be adopting their intelligent Merculet Constructed Attention value network. This is a smart network that will synergize and create a balance between the supply side and the demand side of attention.
Information on the whitepaper reveals that the Attention value Network can depict the circulation of value in a distributed commercial society, and bring up a brand new productions relationship experience to the entrepreneurs, business owners and users on the platform. With this model, it is believed that the structure of delivered user traffic and value will be high and laser targeted.

The major core components that hill help drive this project include

The User Attention Value Evaluation System
The Attention Incentive System
The Merculet Open Content Platform

As at this moment, there are already some strategic partners who have realized the importance of this project, and have hopped on board. Some of them include ELEX, Solo Ads, Magic Window, and a whole lot of other professionals in the advertising industry.
The team is headed by Ivan Jiang, a data management professional who has been at the helm of affairs at HP.
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Looking at the unlimited opportunity of the advertising industry, and the benefits of a user-valued system, this project will is definitely going to be a record breaker.
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